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Modularization of Product Development in Global Manufacturing Companies

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  • 40007
  • 9783863760106
  • <span class="modal_lexicon"><a href="/lexikon-gasnakis-stelios/">Stelios Gasnakis</a></span>
Strong market segmentation and rapidly changing diverse technologies, combined with increased... mehr
Produktinformationen "Modularization of Product Development in Global Manufacturing Companies"
Strong market segmentation and rapidly changing diverse technologies, combined with increased competitive intensity, are forcing global manufacturing companies to reconsider their product development strategy. Modularization in product development is essential for these companies to compete sustainably in such an international and dynamic environment. However, companies face major challenges in the modularization of product development. This dissertation empirically analyzes the modularization of product development in global manufacturing companies with special regard given to the interrelations between product architecture and product development organization in order to determine implications for research and practice. The analysis is based on five detailed empirical case studies of the manufacturing industry.
Fachbereich: Wirtschaftswissenschaft
Titel Modularization of Product Development in Global Manufacturing Companies... mehr
Titel
Modularization of Product Development in Global Manufacturing Companies
Untertitel
The Interrelations between Product Architecture and Product Development Organization
Autor Stelios Gasnakis
Erschienen 1. Aufl. 08.02.2016
Fachbereich Wirtschaftswissenschaft, Betriebswirtschaftslehre
Kategorie Dissertation
Hochschule University of Zurich
Sprache Englisch
Einband Paperback (Softcover)
Maße 21,0 x 14,8 cm (DIN A5)
Umfang XIV, 227 Seiten
Sprache Englisch
ISBN 13
978-3-86376-010-6
Preis 59,90 Eur[D] / 64,90 Eur[A] / 70,00 CHF / 73,00 USD
Zustand Neu
Keywords
process; case study research; product innovation cycle; product development; product development organization; global manufacturing companies; modularity; product modularity; market segmentation; Modularization; Hilti; product variants; modular strategies; product architecture; organizational structure; Vorwerk; Kärcher; technology; organization; knowledge management; Suspa; modular organization; Sonova; product lifecycle
MANAGEMENT SUMMARY 1 INTRODUCTION 1.1 Problem Statement 1.2 Question and Purpose 1.3... mehr

MANAGEMENT SUMMARY

1 INTRODUCTION
1.1 Problem Statement
1.2 Question and Purpose
1.3 Object
1.4 Design and Methodology
1.5 Structure of the Thesis

2 MODULARITY RESEARCH IN PRODUCT AND PRODUCT DEVELOPMENT ORGANIZATION
2.1 Modularity Concept
2.2 Product Modularity
2.2.1 Product Architecture
2.2.2 Modular Product Architecture
2.2.3 Product Modularity in Development, Production, and Use
2.2.4 Examples of Product Modularity in Development
2.2.5 Types of Innovation in Product Modularity
2.2.6 Benefits and Costs of Product Modularity in Development
2.3 Product Development Organization
2.3.1 Organizational Structure
2.3.1.1 Durable Organizational Types
2.3.1.2 Project Organizational Types
2.3.2 Product Development Process
2.3.2.1 Stage-Gate Process
2.3.2.2 Integral and Modular Product Development Approach
2.3.3 Knowledge Management
2.3.3.1 Modular and System Knowledge
2.3.3.2 Company Strategies in a Modular World and Implications for Knowledge Management
2.4 The Interrelation between Product Modularity and Product Development Organization
2.4.1 Dominant Research Stream: Product Modularity Leads to Modular Organization
2.4.1.1 Theoretical Research of the Convergence between Product Modularity and Modular Product Development Organization
2.4.1.2 Empirical Evidence of the Convergence between Product Modularity and Modular Product Development Organization
2.4.1.3 Claim of Dominant Research Stream
2.4.1.4 Critical Review of the Dominant Research Stream
2.4.2 Opposing Research Stream: Product Modularity Does Not Lead to Modular Organization
2.4.2.1 Empirical Evidence of the Non-Convergence between Product Modularity and Modular Product Development Organization
2.4.2.2 Claim of the Opposing Research Stream
2.4.3 Comparison of the Claims of the Dominant and Opposing Research Stream

3 WORKING HYPOTHESES AND THESIS FRAMEWORK
3.1 Preliminary Study: Reflection on Modularity Research
3.2 Detailed Research Questions and Working Hypotheses
3.3 Thesis Framework

4 EMPIRICAL ANALYSIS: CASES OF MODULARITY IN PRODUCT DEVELOPMENT
4.1 Criteria for Case Study Selection
4.2 Case Study Vorwerk
4.2.1 Company Information
4.2.2 Product Family
4.2.3 Product Architecture
4.2.4 Product Development Organization
4.2.5 Interrelation between Product Modularity and Product Development Organization
4.2.6 Conclusions
4.3 Case Study Kärcher
4.3.1 Company Information
4.3.2 Product Family
4.3.3 Product Architecture
4.3.4 Product Development Organization
4.3.5 Interrelation between Product Modularity and Product Development Organization
4.3.6 Conclusions
4.4 Case Study Hilti
4.4.1 Company Information
4.4.2 Product Family
4.4.3 Product Architecture
4.4.4 Product Development Organization
4.4.5 Interrelation between Product Modularity and Product Development Organization
4.4.6 Conclusions
4.5 Case Study Sonova
4.5.1 Company Information
4.5.2 Product Family
4.5.3 Product Architecture
4.5.4 Product Development Organization
4.5.5 Interrelation between Product Modularity and Product Development Organization
4.5.6 Conclusions
4.6 Case Study Suspa: A Module Supplier Perspective
4.6.1 Company Information
4.6.2 Product
4.6.3 Product Architecture
4.6.4 Product Development Organization
4.6.5 Interrelation between Product Modularity and Product Development Organization
4.6.6 Conclusions

5 CROSS-CASE ANALYSIS
5.1 Drivers for Modularity in Product Development
5.2 Product Modularity
5.3 Product Development Organization
5.3.1 Organizational Structure
5.3.2 Product Development Process
5.3.3 Knowledge Management
5.4 Interrelation between Product Modularity and Product Development Organization

6 CONTRIBUTION TO THEORY AND PRACTICE
6.1 Hypotheses Rethought and Theory Extension
6.2 Implications for Practice

REFERENCES

Stelios Gasnakis was born in 1976 in Zurich, Switzerland. He graduated in economics and... mehr

Stelios Gasnakis was born in 1976 in Zurich, Switzerland. He graduated in economics and business administration at the University of Zurich and later studied business administration at doctoral level. During his doctoral studies he worked in a global manufacturing company first as a global process manager in product lifecycle management, thereafter as a project manager in product portfolio management, and finally as a cross-functional project manager for a global product line. Through his professional career he was able to gain many practical insights for this industry-based dissertation.

 

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