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China Online: Game and Tourism

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  • 40049
  • 9783863760564
  • <span class="modal_lexicon"><a href="/lexikon-zhang-dr.-yanling/">Dr. Yanling Zhang</a></span> / <span class="modal_lexicon"><a href="/lexikon-lei-dr.-shao/">Dr. Shao Lei</a></span>
It has only been more than a decade since the online games and tourism began to be popular in... mehr
Produktinformationen "China Online: Game and Tourism"
It has only been more than a decade since the online games and tourism began to be popular in Europe and America and embarked on the path of industrialization in the 1990s. So far, this industry is flourishing at an alarming rate. However, this is mostly attributed to spontaneous explorations of enterprises rather than the academia, which remains basically blank in this field. Even though there are sporadic research fruits, they are just academic papers. A fairly unified theoretical framework is still wanted. As the online game and tourism industry in China was born only more than a decade ago, a complete system for relevant theoretical research in this field has not yet formed presently. This industry develops mostly via spontaneous exploration of the market by different links of the industrial chain, while theories about it have been far behind the practice. Since 2001, China’s online game and tourism industry formally ushered in the high-speed growth period. With a unique research perspective on multiple aspects, this book seeks to establish a relatively complete system of theoretical research framework. It adopts economics, management science, sociology, communication science and other related theories, applies relevant research tools of statistics on the basis of collecting and arranging large numbers of relevant data, and conducts systematic and in-depth research about China’s online game and tourism industry both qualitatively and quantitatively. It takes a deep look into the status quo of China’s online game and tourism industry, the position of China’s online game and tourism industry in the whole industry of the world, as well as the type of the market structure of China’s online game and tourism industry; it also raises new theoretical points on issues such as the social responsibility for the country, society, and enterprises on the part of the online game and tourism industry.
Band: 1, 2
Schriftenreihe: International Economics
Fachbereich: Wirtschaftswissenschaft
Titel China Online: Game and Tourism Untertitel This book is... mehr
Titel
China Online: Game and Tourism
Untertitel
This book is expected to make some theoretical breakthroughs in the study of the online game and tourism industry in China
Autoren
Dr. Yanling Zhang / Dr. Shao Lei
Erschienen 1. Aufl. 26.11.2013
Fachbereich Wirtschaftswissenschaft
Kategorie Dissertation
Maße 21,0 x 14,8 cm (DIN A5)
Sprache Englisch
Einband Softcover (Paperback)
Umfang 196 Seiten
ISBN 13 978-386376-056-4
Preis 39,90 Eur[D] / 44,90 Eur[A] / 55,30 CHF / 59,90 USD
Zustand Neu (eingeschweißt in Folie)
Keywords
China, Online Game Industry, Tourism, MMORPG, South Korea, Japan, America, Europe, Network Market, Market Competition, Game Development, European Online Game Industry, American Online Game Industry, Japanese Online Game Industry, South Korean Online Game Industry, China's Online Game Industry, China Joy, Market Analysis, Online Game Production, Vertical Integration, Micro-economic Model Aesthetic Features, Tourism Online, E-Tourism, Tourism Products, Chinese E-tourism Market, Tourist Website Platform, Vertical Search Engine, Direct Sales and Booking, Perceived Risk, Groupon, IWOM, Word-of-Mouth Marketing, Customer Reviews of Hotels, Tourism Destination Marketing, Tourism Services, Web Based Tourism, Cultural Tourism.
ZHANG, Yanling Ph.D., MBA, Graduated from the TU Bergakademie Freiberg, Germany. Associate... mehr

ZHANG, Yanling Ph.D., MBA, Graduated from the TU Bergakademie Freiberg, Germany. Associate Professor and the Deputy Director of Tourism Department from Business School in Tianjin University of Finance and Economics, China.

SHAO Lei, Ph.D, Assistant professor in Tourism Department, Business School, Tianjin University of Finance and Economics, China.

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